… the same brain region that becomes active when you crave heroin, or cocaine, or alcohol, or nicotine, or food, or gambling also becomes active when you are madly in love. Dr Helen Fisher is a biological anthropologist, a Senior Research Fellow at The Kinsey Institute, a member of the Center for Human Evolutionary Studies in the Department of Anthropology, Rutgers University and Chief Scientific Adviser to the Internet dating … Continue reading The way we love. The why we love. Dr Helen Fisher.